Sturbridge, MA –Sturbridge-based author Rita Schiano’s recent novel, Painting The Invisible Man, is ripped from thirty-year-old headlines. Identified as a contemporary historical fiction, the story eerily reflects the 1976 unsolved murder of the author’s father.
A well-executed press release has an excellent chance of being picked up by a news organization. What can you do to increase your chances? Here are a few guidelines to follow.
Ask yourself this question: Is the information newsworthy? Of course your new business or product line is exciting to you. But how can you tweak the story to pique the interest of your newspaper’s readership? Be an objective observer of your news item.